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Author(s)
Title
Year
Bátor, Attila
;
Lengyel, Zoltán
Performance based online marketing in theory and in practice
2014
(3/2)
Keywords:
advertising, online marketing, CPM, CPC, CPL, CPT, MPPC, performance, website, SEM, lead generation, TOFU, MOFU, BOFU, interactive surfaces,
p-ISSN 2063-8248 e-ISSN 2064-0188
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