12 / 1 (July 2023)
Latest issue
Browse this issue
Download this issue
About the journal
Browse journal
Submit an article
Contact details
Other links
Event archive
Author(s)
Title
Year
Answin Vilmar
Branding And The Potential Of Brand Extensions For Cultural Venues – A Qualitative Analysis Of Selected Concert Halls In Germany
2023
(12/1)
Keywords:
Marketing of culture, Branding, Brand extension, Concert halls, Visitor loyalty.,
p-ISSN 2063-8248 e-ISSN 2064-0188
© Pannon Management Review 2012 - 2023